In recent years, it has become easier to access vast amounts of information about practically everything, and the ability to do so is right at our fingertips. When we need information fast, we grab our phones to find the answer – but rather than call someone, we search the internet.
Studies have shown that mobile devices are leading the pack for web surfing amongst tablets, laptops and desktop computers. In 2018, 58% of website visits were made from mobile devices, and 42% of total time spent online was through mobile web browsers (Enge, Eric. “Mobile vs Desktop Traffic in 2019.” Stone Temple, Accessed 29 May 2019).
As technology continues to advance, and more people conduct their searches on mobile internet browsers, major search engines like Google and Bing have made it a priority to rank responsive websites higher than unresponsive sites in search results.
A responsive (aka “mobile-friendly”) website is designed to automatically adjust its layout to fit the screen size of the device being used to search. If you are searching on a desktop computer, the layout of the website will be shown on a wider scale than that same search would on a mobile device, like a tablet or smart phone. With responsive design, users can go from a desktop or laptop to a smart phone or tablet and have the same great experience.
Given that the majority of searchers are using their mobile devices, it is important that your website is easy to access and browse in a variety of formats. If your website is not designed to be responsive, it can be frustrating for users who have to zoom in to read and navigate your site. Because of this, they may miss out on important features or content that is unable to display correctly in a mobile format, and you may miss out on gaining a new customer.
If you haven’t already made the switch to responsive design for your business website, what are you waiting for?